SERM Marketing
Prime SERM marketing solutions from Born2Be.
Benefits you get
Retaining
customers
Stimulating sales
growth
Attracting
new ones
Increasing
audience loyalty
Elevating interest in
your brand
Expanding company
influence
SERM Solutions:
Complex Packages
- 1. Deep online reputation audit
- 2. Building a SERM strategy
- 3. Creating a company account on review websites and forums relevant to your industry
- 4. Creating a Google My Business account and ongoing management of customer interactions
- 5. Getting your positive reviews and posts to the top of Google search
- 6. SEO: improving the search engine ranking through keyword research, link building, and on-page optimization
- 7. SMM: managing social media accounts to promote a positive online reputation
- 8. Reporting and analytics
- 1. Deep online reputation audit
- 2. Building a SERM strategy
- 3. Evaluation of the tone of voice for every query and region
- 4. Screening the search results and tone of voice’s indices
- 5. Creating a company account on review websites and forums relevant to your industry
- 6. Creating a Google My Business account and ongoing management of customer interactions
- 7. Getting your positive reviews and posts to the top of Google search
- 8. SEO: improving the search engine ranking through keyword research, link building, and on-page optimization
- 9. SMM: managing social media accounts to promote a positive online reputation
- 10. Review website monitoring, removing the comments that violate their rules
- 11. Providing recommendations to deal with negative reviews
- 12. Dealing with customer loyalty: creating triggers and methods to get positive feedback for your brand
- 13. Crisis management: developing and implementing a plan of action to mitigate the impact of a negative event or crisis
- 14. Reporting and analytics
- 1. Deep online reputation audit
- 2. Building a SERM strategy
- 3. Evaluation of the tone of voice for every query and region
- 4. Screening the search results and tone of voice’s indices
- 5. Creating a company account on review websites and forums relevant to your industry
- 6. Creating a Google My Business account and ongoing management of customer interactions
- 7. Getting your positive reviews and posts to the top of Google search
- 8. SEO: improving the search engine ranking through keyword research, link building, and on-page optimization
- 9. SMM: managing social media accounts to promote a positive online reputation
- 10. Review website monitoring, removing the comments that violate their rules
- 11. Working with external marketplaces: promoting positive and neutral customer reviews, removing and pushing down negative search results
- 12. Regular monitoring of the overall public impression online to react on time
- 13. Providing recommendations to deal with negative reviews
- 14. Dealing with customer loyalty: creating triggers and methods to get positive feedback for your brand
- 15. Regular reporting on search query changes, including the local one
- 16. Crisis management: developing and implementing a plan of action to mitigate the impact of a negative event or crisis
- 17. Brand monitoring solutions
- 18. Online PR services
- 19. Reporting and analytics
Our
philosophy
01
Monitoring online
reputation
Born2Be regularly monitors the online reputation of your brand. It includes tracking search engine results, social media mentions, and reviews.
02
Optimising online assets
Our team optimises online assets such as websites, social media profiles, and other digital properties to improve search engine results. It includes using relevant keywords, creating high-quality content, and ensuring that online assets are user-friendly.
03
Creating positive
content
One of the most effective ways to improve search engine results is to create positive content highlighting the brand’s strengths, achievements, and values. Born2Be experts apply this through press releases, blog posts, and other types of content that showcase the brand in a positive light.
04
Building quality
backlinks
Quality backlinks from reputable sources can help improve search engine rankings and enhance the online reputation of a brand or individual. Our crew builds links from relevant websites, industry publications, and social media platforms.
05
Responding to
negative feedback
We respond to negative feedback promptly and professionally to mitigate potential damage to the brand’s online reputation. This includes addressing concerns, offering solutions, and taking corrective action where necessary.
06
Using paid search
Paid search can be an effective way to push down negative search engine results and promote positive content. Born2Be uses targeted keywords, creates high-quality ads, and optimises ad campaigns for maximum visibility.
Reviews platforms we work with
Contact an
expert for advice
